Established 2016 in Dallas, Texas by Jordan “The J-Play” McRae, Clean Your Shoes was built as a small website detailing general sneaker maintenance topics such as cleaning and storage. This served two purposes. First, it gave Jordan a way to combine his interest of sneakers and technology. Second, it served as something to supplement his portfolio and resume as a recent computer science graduate.
That original website also lent itself to becoming a much bigger resource and outlet that Jordan wanted to see in the sneaker culture, paving the way for Clean Your Shoes becoming The Sneakerhead’s Lifestyle Brand. The transition wasn’t immediate, however. Initially, Clean Your Shoes served as a blog with supplementary video content on YouTube. Nicknamed The Sneaker Literacy Program, CYS expanded on cleaning and maintenance topics while also exploring different facets and topics of the sneaker culture such as sneaker and store reviews, community interviews and other varietal content.
After multiple inquiries regarding cleaning products and services (and much deliberation), the decision was made to make Clean Your Shoes The Sneakerhead’s Lifestyle Brand. Whether you are a well-seasoned sneaker disciple, casual collector, or just looking for a shoe cleaner, Clean Your Shoes offers a variety of sneaker maintenance products, services, and content made for you.
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