If you don’t have any, get you a collab sneaker, stat.
Collaborations are the concentrated efforts of two brands. A lot of times, they are a product of the different and unique processes from the respective brands. Every time, however, they are the base sneaker seen and imagined through a different set of creative lenses. There are some good reasons as to why having at least 1 collaborative sneaker is not only good for the rotation, but also for the sneakerhead.
1. Collaboration Sneakers Add Some Depth To Your Rotation.
Even if you have some basic GRs on rotation, even one collab can take your collection from warm to hot. I remember when I got my first collab sneaker, and although the rotation had some hot picks from the sea of general releases, there was nothing like having that collaboration sneaker that gave me an elevated option when it came to outfits and certain occasions.
2. They Put You On To New Names.
For a number of the collaborative sneakers I have bought, I wasn’t really on to the brands until after I copped the sneaker. Since then, I’ve been privy to those names and shops, and now my inbox is full of newsletters from a number of these brands.
And of course, there’s more benefit to this than that. Many places that have collabs are niche stores with dope sneakers and streetwear. So, you can cop their collab, and be put on to more brands aligned with the culture. On the other side of that coin, you might cop a collab sneaker from a brand that just so happens to carry that sneaker and other collab sneakers (think Nice Kicks), and still, you’re exposed to more brands and names in the culture. You can’t lose.
3. Your Alphet Game Goes Up.
Imagine you’re out at a dope event, whatever it may be. But the heat on feet are some Cargo NMDs. Now, those are a solid pick; a very versatile, utilitarian sneaker. But imagine that same outfit with the White Mountaineering NMDs. Now your outfit is really popping. This isn’t to say that normal sneakers can’t make an outfit pop, they can. But collaboration sneakers give your outfit some real flavor.
4. You’re Going To Want More Collabs.
When you get that first collab sneaker, you’ll see just how much it enhanced your rotation, and then you’re going to want to keep up that energy. And trust me, the collabs will bring that energy. My first collab sneaker was the Adidas Consortium x Avenue EQT 93/16. Since then, not only have I developed a deep love for the Consortium, but I also try to cop a collabortive offerings of dope sneakers I like but don’t have yet.
5. They’ve Been Easier To Cop.
Before Goat and StockX, you either got your rare kicks from Flight Club, eBay, or somewhere else. And really, only 1 of those places was actually a legitimate source for copping any kind of kicks. And that one place is notorious for jacking up the prices of kicks. But now with the advent of reseller markets and boutiques popping up literally ALL OVER THE PLACE, it’s never been easier to cop collaboration sneakers. Plus, depending on where you go, you can get them at decent prices.