Do You Trust Your Sneaker Plug?

“Of course I do, Jordan. How else do you think I got these whips before anyone else?”

That’s exactly why I ask. You got those kicks before anyone else. Hell, if you get them before Flight Club, I’d take them to your nearest consignment store to make sure they aren’t fugazi. In a market saturated with customs, fakes, and blatant bite-offs, anyone with an appetite for getting cash the fast (and maybe the ski mask) way can proclaim themselves a plug. For instance, if I didn’t have a conscience, nor a genuine appreciation for the culture, I could easily get on AliExpress, order a bunch of counterfeit Yeezys for well less than $100 a piece, and sell them to the nearest thirsty clown for retail. If I was really greedy, I could sell them at Flight Club prices. And just like that I’m a “plug”. By reading this blog, namely this post, you agree to not do such a heinous act.

 A decade ago, with some hard work and friends in the right places, you could find a connect that probably gave you some legitimate kicks no matter what. Fakes were harder to make and integrate into the market back then. If someone’s shoes looked funky, it’s because they were. And everyone knew it, too. Unless you are or get down with Joe La Puma and (what I imagine to be) his dream team of dunnies, your plug needs to be checked. Nowadays, to the untrained eye, someone could pull up to a sneaker convention with some fake pairs, dupe some kid out of his legitimate grails, and get away with it. Fakes are that good now. So let me ask you again: do you trust your sneaker plug?

This is by no means a post telling you to avoid plugs. This IS BY ALL MEANS a post telling you to be careful and cautious, however. Before you consider copping kicks from someone who claims to have the drop on some sneakers, do your research. This is very easy to do in this day and age, and I would argue that it is probably mandatory. A plug with a plethora of referrals (read: people who have bought from said person before) that you can yourself reach out to and contact is probably good to go. I’d be wary of a connect who balks at a request for referrals. Someone who is active on social media with a healthy amount of followers and comments also might be about that business. Now, I’m no fool, and I know users and comments can be of illegitimate gain. Therefore, you’re gonna have to do some scanning and discern for yourself if it all seems authentic. If they have quality photos of kicks they are selling (note the plural in photos) that aren’t taken from somewhere else, then that too is a good sign. This plug is really about that work. Low quality or stock photos may not always suggest otherwise, but there is a good chance they do. Pass on that one, fam.

Like anything else, if it’s too good to be true, then that’s also probably a negative. A plug is a great person to know and have when everything checks out. And with reasonable prices, they can make copping shoes a more pleasant experience and you the talk of your peers. Just do your due diligence to make sure you aren’t getting scammed. 

And the best kind of plug to have? An employee at your local sneaker shop.

Written by J-Play

Founder and Creator of the Sneaker Literacy Program. I am a software developer with a deep love for sneakers and tech. Clean Your Shoes is my mark in both cultures. Connect with me on Instagram at @the.jplay.

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